My Work
I turn the vast and confusing into the simple and engaging. This skill works as well in magazines as it does in creative studios, design studios, and in-house creative teams.
The Through Line
I am interested in work that builds on my expertise in storytelling, ideation, creative production, design, and content strategy. This work includes: writing, advertising, branding, scripting, UI/UX, research and design, experience design, futuring, and multimedia production.
What’s Next
Copywriting and Branding
XPRIZE Foundation (Current Role)
As Head Copywriter I lead all written content production for $500M prize portfolio.
Indian Motorcycle
Brand messaging, catalog copy, and editorial for America’s oldest motorcycle company.
TeakOrigin
Editorial consulting, messaging, and content strategy for food-tech startup.
H&H Propeller
Website copy and customer acquisition pages for marine machining company.
Middlebury College
Virtual tour, and online map for Middlebury College.
Dick’s Sporting Goods: Public Lands
Branded content and how-to’s for Dick’s Sporting Goods outdoor brand.
Editorial Writing
Harley Grice and the Great Vermont Target Shoot
Popular Mechanics
After the Storm
Popular Mechanics
It’s Cool Because It Is
Popular Mechanics
The State of Their Union
Middlebury Magazine
Cooking Over a Campfire Will Change Your Life
Delish Magazine
I Found the Ultimate Sled for Going Fast
Outside
How to Build Rainbow Roller Skates
The New York Times
Multimedia Production
Death Valley: Sign to Sign
Subject, cyclist, and co-producer of this outdoor adventure mini-doc.
Here's How To Make Your Own Maple Syrup At Home
Filmed and co-produced short documentary on maple syrup production in Vermont. Wrote accompanying story.
Spring Skiing
Shot, hosted, wrote, and recorded voice-over for this Popular Mechanics piece on ski touring.
On Camera
Death Valley: Sign to Sign
Starred in and Co-Produced this mini-doc about cycling across Death Valley.
All You Need to Know About Outdoor Retailer
Co-hosted A&E Networks show about America’s largest outdoor trade show, Outdoor Retailer. Attached is a short from full episode.
One Day at Daytona
Hosted, and interviewed experts in this behind-the-scenes story on what happens for crews, drivers, and spectators at the Daytona 500. Wrote accompanying story.
TikTok
For better or for worse, this is my TikTok with more than 2.5M views and 400k likes.
Podcast Scripting and Production
Discovery's Curiosity Daily
Produced season of award-winning Discovery Channel science and tech podcast. Scripted two seasons in voice of co-hosts.
Around: Peloton Magazine
Organized, interviewed, and helped create this bicycle commuting, fitness, infrastructure, and transportation podcast.
Research and Design
IDEO CoLab Ventures: Creative Residency
Explored web3 decentralized social media and AI design tools with a focus on interoperability, iterative ownership, and cyberphysical goods.
IDEO CoLab Ventures: Communications Consulting
Researched and designed and communications strategy tools to help startups in ICV’s investment portfolio identify and d
Mina Protocol
Researched web3 governance models for emerging L1, helped create educational material to help founders and developers understand landscape of governance options to optimize power and equity of emerging zk-SNARK capabilities.
Composed Creative
Researched and wrote B2B outdoor industry sustainability report. Hosted webinar discussing means and methods.