About Me

I’m Curious.

When you follow curiosity, you develop the skill of noticing. I’ve made a career out of it. 

I transform the vast and confusing into the simple and engaging. This skill has taken me across industries and is why I have worked with physicists, race car drivers, zero-knowledge proof engineers, food scientists, marketplace designers, air traffic controllers, and factory workers. I've helped iconic brands find their voice, innovators deliver their messages to the right audiences, web3 founders ask the right questions, and audiences around the world learn how their world and the people within it work. 

My work, and life, is often driven by the question “Is that even possible?” I’ve paddled from Buffalo, New York to New York City, ridden an electric skateboard from NYC to Philadelphia, bike packed across New York State, worked full-time from the back of my truck over 30,000 miles of American roads, explored the bleeding edge of the internet, designed for emotions, and told stories for, and in, every medium.

I simplify, I solve, I share. 

I’m fast on my feet, collaborative, and humble enough to ask questions. 

I work to solve emerging problems with creative and collaborative solutions wherever that work needs to be done: behind a keyboard, at a research desk, in print or digital, in a prototyping lab, in front of a camera or microphone, and with creative, strategy, and design teams.

When you take the time to notice, you see the things that can be improved, and the futures that can be built.

-JL

Who I’ve Worked With

IDEO CoLab Ventures, Indian Motorcycle, XPRIZE, Metalabel, UME Design, Radix Collective, WE3, Discovery, Wheelhouse DNA, Dick’s Sporting Goods, Public Lands, TeakOrigin, Middlebury College, Works Well With Others, Chaotic Goods, and more.

Where You Can Find Me

The New York Times, New York Magazine, Popular Mechanics, Curiosity Daily, The History Channel, FYI, Men’s Health, Delish, Outside, Peloton Magazine, The Strategist, Popular Science, Around on Bikes, Boy’s Life, Prevention.